Earn Your Sunday

Lowe’s is helping motivate you to get all your DIY done by Saturday so you can Earn Your Sunday. 

The Lowe’s Home Team players and Scott Hanson motivated fans to earn their Sundays on social.

We worked with a family-owned jeweler in Minnesota to design Justin’s two Lowe’s diamond bucket pendants.

Lowe’s and NFL fans went crazy over JJ’s chain.

The iced out Lowe’s bucket went so viral that we made a special merch drop for rewards members.

People went crazy for it, selling it out on the app x2.

AGENCY: dentsu creative

ECD: Brian Eden

Creative Directors: Maggie Watson and Kristi Knight

Art Director: Haley Schrenk

Copywriter: Shaw Schiappacasse

Associate Art Director: Annie Blasberg

Associate Copywriter: Hannah Levin

Producer: Lauren Lampasi

Director: Neal Brennan

Production: Caviar

Post Production: Mackcut, Parliament