OREO x Super Mario

OREO and Super Mario joined forces to defeat Bowser and save Princess Peach.

AdAge | Hypebeast | Collider | Nerdist | Muse by Clio | Pop Sugar | IGN | Kotaku | People | GameRant | Game Informer

We sent select people a special package and gave everyone OREO Super Mario challenges to complete to help Princess Peach defeat Bowser.

One fan created a 3D scan of the cookies to preserve them forever.

AGENCY: dentsu creative

ECDs: Brian Eden, Cuanan Cronwright, Leo Barbosa

CD: Fati Jafri

ACDs: Chris Nelson, Morgan Perrine

Art Director: Haley Schrenk

Copywriter: Shaw Schiappacasse

Designers: Luis Valencia, Elizabeth Stakofsky, Emily Thomas

Producer: Lara Hurnevich

Production: Brand New School